Ad Age Gen Z Voices is a series dedicated to exploring the Gen Z perspective on marketing, tech, social media, and the future of the ad industry.

Gen Z Voices

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Gen Z Voices: The future of work

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Gen Z Voices: Brand purpose

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Ad Age Gen Z Voices: Shopping

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Ad Age Gen Z Voices: Super Bowl 2024

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Ad Age Gen Z Voices: Inclusivity

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Explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative director at Copenhagen, Denmark-based Goodvertising Agency.