Oh hey another one of these
Added: 1 month ago
Views: 127
A recent PIF campaign, variants of which are still running now, promoting cleanliness and
A recent PIF campaign, variants of which are still running now, promoting cleanliness and not giving people food poisoning and basically GOD DAMN IT YOU FILTHY PROLETARIAN SCUM WHY WON'T YOU WASH YOUR HANDS WE HATE YOU ALL. Produced and directed by Hannelore Ellicott-Chatham.
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Added: 1 month ago
Views: 109
"Moonlighters" sounds like a Simple Minds album track from 1987, but it's actually a harro
"Moonlighters" sounds like a Simple Minds album track from 1987, but it's actually a harrowing animated epic about the fall of a great civilization. I say "epic", it is by modern PIF standards, coming in at an astonishing four and a half minutes (long enough that they have to keep flashing the words "THIS IS A PUBLIC INFORMATION FILM" onscreen in case some slackjawed yokel comes across it halfway through and breaks his mind trying to figure out just what on Earth it could all mean).
Anyway, this differs from its Fire Kills stablemate Frances the Firefly (which incidentally also predates "Fire Kills") in a number of ways. For one thing, it's longer at 265 seconds than Frances ever was. For another, this is about lighters, where Frances was tempted by good old-fashioned matches. Presumably COI, or the agency they subcontracted, couldn't think of a way to warn kids against matches and lighters simultaneously and with equal resonance.
Secondly, this is grimmer on several levels. Frances was tempted by an evil son of a bitch, whereas Ignignokt here is simply really, really stupid. Frances' city is damaged, but not irreparable, closer to London in 1666 than anything else. Whereas here, the actions of Moon Boy actually result in the wholesale destruction of an entire way of life, forcing the Moon creatures to regress back to nigh-medieval standards to preserve their civilization. Frances was at least partly innocent victim; she was punished, but the true perpetrator was known to be that little cockroach bastard, and he's the one who feels the wrath. Here, Err is clearly entirely to blame for his own catastrophic imbecility, and is shunned by his entire species, including his entire family, with the exception of his innocent little sister, who probably doesn't understand the full scale of her brother's cretinism, and to whom, each and every day, he sobs his penitence and attempts to warn her - and through her, the entire moon - against such a disaster happening again.
So it's not a particularly jolly story, but then PIFs aren't meant to be. Also, kids, FOR GOD'S SAKE DON'T PLAY WITH LIGHTERS OR MATCHES, YOU'LL KILL US ALL, YOU'LL DESTROY THE ENTIRE HUMAN RACE OH SWEET JESUS DON'T DO IT FOR GOD'S SAKE NOOOO
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Added: 2 months ago
Views: 515
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So, following the US' example, we in Britain now have two Veteran's celebrations, Remembra
So, following the US' example, we in Britain now have two Veteran's celebrations, Remembrance Sunday in November and this new one in June. Here's a PIF to promote the new one, complete with the apparently obligatory pulsing string arrangement, which sounds like the Penguin Café Orchestra sneezing, and crisply shot metaphorical business which is impressive on an intellectual level but cold on an emotional one. Very much a PIF of the Oughties, in other words.
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Added: 2 months ago
Views: 195
Finally completing (at least until series 5 comes out in the autumn - it's taking a while
Finally completing (at least until series 5 comes out in the autumn - it's taking a while because he's writing a horror thriller series for E4 and I'm not making that up. My personal response to this was to wistfully read through some of his reviews for games such as Wing Commander 3 and consider how unlikely this all is) Xthemusic's collection of the best new British non-Doctor Who related show in years, here's the last ten minutes of the Review of the Year 2007, with some judicious editing to obscure (mostly) what I assume is the reason this got taken down the first time (unless I'm wrong and the objection was actually to the split second close up of Nigel Lawson). Sorry about the tiny, tiny screen, but it was the best I could do on my tossy machine and still have it a reasonable size for YouTube. I suggest you use fullscreen mode if you don't want to squint at some of the writing. Anyway, hooray!
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Added: 2 months ago
Views: 4,675
I don't know why I made this, and I'm really only uploading it because the power of OCD co
I don't know why I made this, and I'm really only uploading it because the power of OCD compels me to upload two files at a time, but I always thought that this was one of the most old fashioned of the Think! PIFs, with a very seventies-style concept. So I've jiggered it a bit to how it might almost have nearly looked thirty years ago.
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Added: 2 months ago
Views: 128
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One of the most chilling PIFs I've seen recently, not because of what's in it, but because
One of the most chilling PIFs I've seen recently, not because of what's in it, but because of what it leaves out. Specifically, everything but the accident itself. No slogan - no instructions of any kind, in fact. Just a faintly bored-sounding voiceover dispassionately describing the bare facts of what happened and how (in fact, only POSSIBLY how), presumably so he can file it away in a cabinet in a cavernous insurance office. No onscreen text. And then, once the guy's finished his report, it just stops. No slogan. No spoken endline, even. Just freeze-frame on Painty McSlippencrash's concussed face. No logo for the Department of Not Falling off Ladders, as you have to have these days. In fact, nothing to suggest a point of origin - as if it was created out of thin air for our own good. It's the concept of the PIF, stripped down to its bare skeletal structure, with absolutely nothing added (except maybe a couple of artsy Hitchcockian touches with the paint). It's almost punk.
I just realised that I wrote all that about a public information film about falling off ladders. I don't know how I feel about that.
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Added: 3 months ago
Views: 514
Borderline surrealist PIF from 1981, in which a smiling monolithic Government department u
Borderline surrealist PIF from 1981, in which a smiling monolithic Government department urges people not to stand there all day letting the heat out, because it's bloody cold, so either go in or come out. From the days before branding when no-one wanted or expected to like the Government, and the department's name in sentence case was enough. In its historical context, this is in between major power crises, but certainly everyone in Britain getting a draught excluder was preferable as far as the Government was concerned to relying on coal.
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Added: 3 months ago
Views: 363
PIF from the mid-eighties, right before the "CRIME: Together We'll Crack It" thing took th
PIF from the mid-eighties, right before the "CRIME: Together We'll Crack It" thing took the nation by storm, which uses genuinely unnerving jump cuts of unusually violent magpies to make one of the more obvious points in PIF history: "LOCK YOUR GOD DAMNED DOORS YOU STUPID PROLES BEFORE WE COME DOWN THERE AND SMACK YOU. As if you have anything worth stealing anyway, you worthless consuming SERFS. Pah."
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Added: 3 months ago
Views: 204
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