DIESEL

In 1978 Renzo Rosso started Diesel with the intention of creating the world’s most innovated denim. Amidst a worldwide oil crisis, during which diesel was considered to be an alternative fuel, Renzo liked the idea of his brand to be known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before. 

Renzo intended to reach the entire world since the brand’s very inception, making the word “diesel,” an international term pronounced equally all over the world, the perfect name for his endeavor.

Since its start, Diesel has used “For Successful Living” as a slogan for the brand’s DNA. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion. 

Where the world zigged, Diesel zagged, and in the 40 years since its founding, the brand still embraces the same ethos.

DIESEL

FASHION SHOWS

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DIESEL FALL WINTER 2025 RUNWAY SHOW

DIESEL SPRING SUMMER 2025 RUNWAY SHOW

Diesel Fall Winter 2024

Diesel Spring Summer 2024

Diesel Fall Winter 2023

Diesel Spring/Summer 2023

BRAND CAMPAIGNS

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DIESEL SPRING SUMMER 2025 BRAND CAMPAIGN - THE HOUSEGUESTS

DIESEL FALL WINTER 2024 BRAND CAMPAIGN - BREAK THE BOX

"'TIL D DO US PART" - DIESEL CAMPAIGN

WELCOME TO SUCCESSFUL LIVING - DIESEL SPRING SUMMER 2024 BRAND CAMPAIGN

"FIND THE D" - DIESEL FALL WINTER 2023 CAMPAIGN

DIESEL SPRING SUMMER 2023 BRAND CAMPAIGN

DIESEL BEHIND THE DENIM

DIESEL BEHIND THE DENIM

COLLABORATIONS

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DIESEL X COCA COLA - The (Re)Collection