Build video engagement and grow your channel

Get more eyes on your videos and increase your channel’s engagement. You know your audience best. Now it’s easier than ever to target them with Promotions to grow your community.

Amplify your content with Promotions

Connect with your audience where they are

You’ve done the hard part of creating your video. Your next to-do is to put your masterpiece in front of the most relevant viewers. Show up at the right times for the right audience while they are searching, browsing, or watching on YouTube.

Achieve the goals that matter to you

Attract more viewers to get the results you want. Whether it’s getting more subscribers, more views, more engagement, or more conversions, Promotions can help you hit your current goal — and the ones to follow.

Discover what you can do with Promotions

Learn where to start and how to put Promotions to work for your channel.

Do it all from the Promotions tab

Do it all from the Promotions tab

Designed with creators in mind, we’ve streamlined how to promote your video right from within YouTube Creator Studio. Simply go to Content, find the Promotions tab, and get guided how to create a promotion.

EXPLORE PROMOTIONS
Get insights and measure your impact

Get insights and measure your impact

You don’t need to be a data expert to measure your YouTube Promotions. In real-time, you can see how many people are viewing your ad, how engaged they are, what actions they’re taking, and more.

EXPLORE INSIGHTS

Hear from other creators like you

YouTube Creator Anita Frederick of Anita Frederick TV

“My channel grew from 1,000 subs to 10K in 2 months!”

Anita Frederick TV
YouTube Creator Rhoda Sommer of Fab & Fit Over 40 with Rhoda

“Prior to ads I got 4-5 subscribers per week, with YouTube Promotions I was able to double that in a few days.”

Fab & Fit Over 40 with Rhoda
YouTube Creator Ball Major of Ball Major Music

“Running a YouTube ad has helped me grow as an artist and it has helped me grow my confidence.”

Ball Major Music
YouTube Creator John Locke of Lockedown SEO

“YouTube Promotions have really helped grow my subscriber base and grow my views. And I think that it’s helped build the community too.”

Lockedown SEO
YouTube Creator Lone Star Overland

“It's allowed me to reach those folks that I would've never thought I would reach.”

Lone Star Overland

Frequently asked questions

See answers to the most commonly asked questions about Promotions on YouTube.

Why can’t I access this feature yet?

Video promotions are currently available for all channels which meet conditions for Advanced features on YT and have >1k subs. Learn more on Advanced features here.

Will buying promotions guarantee me more views/subscribers for my channel?

Advertising is just one of many tools creators can leverage for audience growth and engagement. Visit here for more best practices on promoting your channel.

How is this different from Google Ads?

To enable an easier ads buying experience, creators are able to create simple ad campaigns for their videos within the new Promotions tab without being redirected to Google Ads. If you need more ad formats or advanced targeting options, consider creating your campaign in Google Ads.

What kind of ads can I buy?

Only in-feed video ads are supported, in-stream ads are not supported. Users need to engage with the ad in order to reach the watch page or subscribe.